Startups

The Unlikely Adventure of an Influencer Advertising And Marketing CEO

.Post Sights: 15.Ever wondered how a power designer ends up operating an influencer marketing system? Jonathan Eg, CEO of Partipost, splashes the herbal tea on The Adrian Show.Key takeaways:.Why exchanging formulas brought about loneliness (as well as a job pivot).The magic formula: credibility + uniformity = influencer success.B2B influencer advertising in Asia: It's coming, however little by little.AI influencers: Cool, but possibly will not change your BFF's Instagram.The repayment problem pestering influencer marketing (and also exactly how Partipost is handling it).Enjoyable simple fact: Jonathan's daddy eagerly anticipates Mondays. Yes, you go through that right.Bottom line: The influencer marketing landscape is actually progressing a lot faster than you can easily claim "swipe up." Coming from micro-influencers to AI characters, the video game is actually changing-- but credibility still reigns supreme.So, prior to you underrate that buddy along with 200 followers as "not prominent," always remember: around the world of nano-influencers, your bestie may just be the upcoming large point.Listen for additional influencer insights as well as perhaps get a recommendation or more for your personal Instagram game!